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Which Company Is Not in the List of the Five

question 36

Multiple Choice

Which company is not in the list of the five leading European retailers?


Definitions:

Direct Marketing Database

A collection of data about customers or potential customers that is used to tailor marketing strategies directly to the interests of individuals.

Income Tax Rate

The percentage of an individual's or corporation's income that is paid to the government as tax.

Catalog

A comprehensive collection or list of items, especially one systematically arranged, often found in printed form or online for shopping purposes.

Media Usage

The manner and extent to which individuals or organizations use various channels of communication to receive or disseminate information.

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