Firms from Which Country Are the Most Likely to Transfer

question 70

Multiple Choice

Firms from which country are the most likely to transfer a campaign across markets (i.e., use a standardized campaign) ?

• A)The United States
• B)Germany
• C)Canada
• D)Japan

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Definitions:

Stickiness

The ability of a website or app to keep users engaged and returning, often measured by the amount of time spent on the platform.

Bots

Automated software applications that perform specific tasks on the internet, such as answering queries, moderating content, or facilitating transactions.

Online Shopping

The act of purchasing products or services via the internet from a website or online marketplace.

Online Shopping

The act of purchasing products or services over the internet through various websites or platforms.