In General, If a Company Uses A(n) ____________________ Strategy for Its

question 32

Short Answer

In general, if a company uses a(n) ____________________ strategy for its products or services, it is more likely to use an international agency with local offices that can manage advertising in the respective markets.

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Definitions:

Local Manufacturing

The production of goods within a specific geographic region, typically emphasizing the benefits of reduced transport costs, supporting local economies, and minimizing environmental impact.

Franchising

A business model that allows one party (the franchisee) to operate a business using the branding and business system of another party (the franchisor) in exchange for fees or royalties.

Archeology Investments

Financial contributions or funding directed towards archaeological projects or activities, often aiming to uncover historical insights or preserve cultural heritage.

Yogen Früz

A Canadian frozen yogurt and smoothie chain that operates internationally, known for its self-serve yogurt bars and custom mixes.