How Did Coke Promote Coke Light to Consumers in the Netherlands

question 9

Multiple Choice

How did Coke promote Coke Light to consumers in the Netherlands?

• A)It used a free sample campaign.
• B)It promoted a sweepstakes contest.
• C)A cash prize was included inside select cans.
• D)It used a Star Wars product tie-in.

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Definitions:

Campaigns

Organized efforts to influence decision-making within a specific group, often associated with political elections.

Right to Vote

The entitlement of individuals to participate in the electoral process, selecting representatives and making decisions on governance and policy.

Constitution

The basic rules or established examples that guide the governance of a state or any other organization.

Expanded

Increased in area, scope, or size; enlarged or extended.