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Discuss the international factors that add to the complexity of the marketing control function
Temporary Gains
Short-lived achievements or improvements, often suggesting they may not lead to long-term success or benefits.
Employers' Views
The perspectives or opinions held by employers, often relating to labor practices, workplace policies, economic conditions, or hiring criteria.
Unions' Views
The perspectives or official positions held by labor unions, regarding matters such as workers' rights, wages, and working conditions.
Eric Foner
A prominent American historian, recognized for his extensive work on the Reconstruction era, slavery, and the history of American freedom.
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