Interactivity in the Context of E-Commerce Can Be Described As

question 48

Multiple Choice

Interactivity in the context of e-commerce can be described as:

• A) the ability to physically touch and manipulate a product.
• B) the complexity and content of a message.
• C) the ability of consumers to create and distribute content.
• D) the enabling of two-way communication between consumer and merchant.

---

Definitions:

Dehumanization

The act of perceiving or treating people as if they lack human qualities or dignity.

Media Advertisements

Marketing communications employed to inform or persuade target audiences regarding products, services, or ideas.

Terror Management Theory

A psychological perspective positing that fear of mortality drives humans to develop cultural worldviews for meaning, stability, and self-esteem.

Mortality

The state of being subject to death; the death rate within a population.