Has E-Commerce Changed the Marketing of Goods? If So, How

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The Answer is E-commerce has greatly changed the marketing of goods.Before e-commerce was developed, the marketing and sale of goods was a mass-marketing and sales force-driven process.Marketers viewed consumers as passive targets of advertising campaigns.E-commerce has brought many new possibilities for marketing.The Internet and Web can deliver, to an audience of millions, rich marketing messages with text, video, and audio in a way not possible with traditional commerce technologies such as radio, television, or magazines.Merchants can target their marketing messages to specific individuals by adjusting the message to a person's name, interests, and past purchases.In addition, much information about the consumer can be gathered from the Web site the consumer visits.With the increase in information density, a great deal of information about the consumer's past purchases and behavior can be stored and used by online merchants.The result is a level of personalization and customization unthinkable with existing commerce technologies.

Has E-Commerce Changed the Marketing of Goods? If So, How

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