Discuss the Revolution in Internet Marketing Technologies

question 7

Essay

Discuss the revolution in Internet marketing technologies. What are the three main broad impacts the Internet has had on marketing?

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Definitions:

Sexual Pain

Discomfort or pain experienced by an individual during sexual activity, which can have physical or psychological causes.

Genito-pelvic Pain/Penetration Disorder

A sexual dysfunction characterized by significant physical pain and difficulty with vaginal penetration during intercourse.

Conditioned Fear

A form of learned anxiety where a neutral stimulus becomes associated with an aversive event, leading to fear responses.

Courtship Disorder Theory

A theory of sexual offending advanced by Kurt Freund that postulates that sexual offending occurs when a person’s sexual behaviour becomes fixated at one of the four phases of human sexual interactions: (1) looking for and appraising a potential partner; (2) posturing and displaying oneself to the partner; (3) tactile interaction with the partner; and (4) sexual intercourse. Fixation at stage 1 results in voyeurism; at stage 2 in exhibitionism; at stage 3 in frotteurism; and at stage 4 in rape.