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Research shows that the two most important factors shaping the decision to purchase online are utility and trust.
Absolute Threshold
The minimum amount of stimulus energy that a person can detect.
Difference Threshold
The degree of difference that must exist between two stimuli before the difference is detected.
Inattentional Blindness
The phenomenon where an individual fails to perceive an unexpected stimulus that is in plain sight, due to the attention being focused on another task or aspect of their environment.
Inattentional Blindness
The phenomenon where an individual fails to notice a fully visible, but unexpected object because their attention was engaged on another task, event, or object.
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