Examlex
In modeling online consumer behavior, consumer skills refers to the:
Differential Revenue
The amount of increase or decrease in revenue expected from a particular course of action as compared with an alternative.
Differential Cost
The amount of increase or decrease in cost expected from a particular course of action compared with an alternative.
Variable Costs
Costs that vary in proportion to changes in the activity base.
Differential Cost
The difference in total cost that will result from selecting one alternative over another in decision-making situations.
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