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Which of the Following Types of Online Market Segmentation and Targeting

question 18

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Which of the following types of online market segmentation and targeting involves tracking the actions users take on a Web site?


Definitions:

Psychology

The scientific study of the mind and behavior, encompassing various aspects of conscious and unconscious experience as well as thought.

Chemistry

A branch of physical science concerned with the composition, structure, properties, and changes of matter.

Neo-psychoanalysts

Neo-psychoanalysts are theorists who extended Freudian psychoanalysis to include social and cultural factors in personality and psychological development.

Behaviorism

A theory of learning based on the idea that all behaviors are acquired through conditioning, emphasizing observable behaviors over internal states.

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