Creating Multiple Variations of Information Goods and Selling These to Different

question 70

Multiple Choice

Creating multiple variations of information goods and selling these to different market segments at different prices is called:

• A) bundling.
• B) customization.
• C) dynamic pricing.
• D) versioning.

---

Definitions:

Conducting Marketing Research

The process of gathering, analyzing, and interpreting information about a market, about a product or service to be offered for sale in that market.

Challenges

Difficulties or obstacles that need to be overcome in order to achieve a goal or complete a task.

Big Data

A term that describes both the growth in information that inundates businesses each day and the complex tools used to analyze the data and derive meaningful insights.

Predictive Modeling

Analysis that uses statistical techniques and algorithms based on patterns of past behavior to predict future unknown events, such as future buying behavior.