Purchasing an Online Ad on a CPC Basis Means That

question 67

Multiple Choice

Purchasing an online ad on a CPC basis means that the advertiser:

• A) pays for impressions in 1,000 unit lots.
• B) pays a prenegotiated fee for each click an ad receives.
• C) pays only for those users who perform a specific action, such as registering, purchasing, etc.
• D) exchanges something of equal value for the ad space.

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Definitions:

Coupon Rate

The annual interest rate paid by a bond, expressed as a percentage of the bond's face value.

Tax Rate

The percentage at which an individual or corporation is taxed, which can apply to income, capital gains, or property values.

Earnings Per Share

A measure of a company's profitability that calculates the portion of a company's profit allocated to each outstanding share of common stock.

Market Price

The current financial demand for buying or selling a service or asset.