CTR Is a Measure of The

question 79

Multiple Choice

CTR is a measure of the:

• A) percentage of times an ad is clicked.
• B) number of times an ad is served.
• C) number of http requests.
• D) number of pages viewed.

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Definitions:

Mixed Cost

A cost composed of a fixed and a variable component and changes in total in response to activity level changes.

Variable Cost

Financial obligations that shift depending on production or sales levels, notably materials and workforce expenses.

Fixed Cost

Costs that do not vary with the level of production or sales.

Period Cost

Expenses not directly tied to production activity, such as administrative and selling expenses, that are expensed in the accounting period in which they are incurred.