Purchasing an Online Ad on a CPC Basis Means That

question 67

Multiple Choice

Purchasing an online ad on a CPC basis means that the advertiser:

• A) pays for impressions in 1,000 unit lots.
• B) pays a prenegotiated fee for each click an ad receives.
• C) pays only for those users who perform a specific action, such as registering, purchasing, etc.
• D) exchanges something of equal value for the ad space.

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Definitions:

Representative Consumer

A hypothetical or statistical model of an average consumer whose characteristics, behaviors, and preferences are used to understand and predict market trends.

Defined Area

A specifically designated or identified geographical location, characterized by particular attributes or boundaries.

Consumer Products

Goods bought and used by individuals and households for personal consumption.

Pay-Per-View

A service through which television viewers can purchase events to be viewed on their home TVs.