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In 2012, around what percentage of Americans had read an e-book?
Rational Persuasion
The use of logical arguments or factual evidence to influence others' beliefs or decisions.
Apprising Influence Tactic
A method of persuasion that involves explaining the personal benefits or rewards that an individual can gain from performing a requested action.
Expert Power
A form of power that arises from the skills or expertise one has, and the respect and trust these abilities garner from others.
Polite Request
A respectful or courteous expression of desire or need.
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