All of the Following Statements About Social Networks Are True

question 5

Multiple Choice

All of the following statements about social networks are true except:

• A) Yahoo visitors spend more than twice as much time on Yahoo as Facebook visitors spend on Facebook.
• B) Much more is spent on advertising on portals than on social networks.
• C) Facebook's share of the total social market is declining.
• D) The response to display ads on Facebook is lower than on portal sites.

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Definitions:

Behavioral Economics

A field of economics that examines how psychological, cognitive, emotional, cultural, and social factors influence the economic decisions of individuals and institutions.

Neoclassical Economics

An economic thought framework that emphasizes the determination of goods, outputs, and income distributions in markets through supply and demand.

Behavioral Economics

A branch of economics that examines the impact of psychological, cognitive, emotional, cultural, and social influences on the economic choices made by individuals and institutions.

Hedonic Treadmill

The observed tendency of humans to quickly return to a relatively stable level of happiness despite major positive or negative events or life changes.