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The use of information systems because of necessity describes the business objective of
Social Engagement Ad
Advertising designed to increase interaction and involvement among consumers through social media platforms.
Engagement Device
A tool or strategy designed to increase user interaction and participation with content, platforms, or brands.
Activity Stream
A real-time list or feed of actions or updates indicating what is happening within a network, service, or application.
Return On Emotion
An assessment of the emotional engagement and reactions elicited from target audiences by marketing campaigns or consumer interactions.
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