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Based on Your Reading of the Case Discussing Mobile Handhelds,TCHO

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Based on your reading of the case discussing mobile handhelds,TCHO Chocolate's use of an iPhone app that connects to chocolate-making machines is an example of using information systems to enhance which of the following generic business objectives?


Definitions:

External Validity

The degree to which the findings of a study can be generalized to other settings, populations, or times.

Data-Gathering Procedures

Methods and techniques used to collect information and data for analysis in research or investigation.

Internal Validity

The extent to which research confirms a reliable cause-and-effect connection between an intervention and its result.

External Validity

How applicable a research study's outcomes are to various scenarios and different populations.

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