Examlex
Policies that determine which information technology will be used, when, and how, are provided by:
Social Media
Digital platforms that enable users to create and share content or participate in social networking with others.
Social Media Metrics
Are measurements used to gauge the performance and effectiveness of social media campaigns.
Brand Liking
A consumer's positive attitude or affection towards a brand, influenced by personal experiences, advertising, and perceptions of quality, leading to brand loyalty and advocacy.
Media Mentions
Refers to the number of times a brand, product, or service is mentioned or featured in various media outlets.
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