Hilton Hotels' Use of Customer Information Software to Identify the Most

question 72

Multiple Choice

Hilton Hotels' use of customer information software to identify the most profitable customers to direct services to is an example of using information systems to

• A) strengthen customer intimacy.
• B) differentiate their service.
• C) focus on market niche.
• D) increase efficiency.

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Definitions:

Preauthorization

Authorization or approval for payment from a third-party payer requested in advance of a specific procedure.

Third-party Payer

An entity (usually an insurance company or government agency) that pays medical expenses on behalf of the patient.

Elective Procedure

A medical procedure that is not required to sustain life but is requested for payment to the third-party payer by the patient or physician. Some elective procedures are paid for by third-party payers, whereas others are not.

Predetermination

The act of deciding or establishing something in advance or having a predetermined outcome.