Exposing an Individual to Ads That Are Chosen and Based

question 59

Multiple Choice

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as

• A) clickstream advertising.
• B) behavioral targeting.
• C) online profiling.
• D) long tail marketing.

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Definitions:

Promise

A declaration or assurance that one will do a particular thing or that guarantees that a particular thing will happen.

Deposit Today

The action of placing money into a financial account or investment with the expectation of receiving future returns.

Savings

Money that is not spent and is set aside for future use, typically in accounts or investments that allow for capital preservation or growth.

Goal

A desired result or outcome that a person or organization envisions, plans, and commits to achieve.