Describe the Use of Personalization and Customization in E-Commerce

question 64

Essay

Describe the use of personalization and customization in e-commerce.What business value do these techniques have?

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Definitions:

Rejection Sensitivity

A tendency to expect rejection from others and to become hypersensitive to possible rejection.

Emotional Rejection

The feeling of being denied or dismissed in an emotional or relational context.

Social Acceptance

The degree to which an individual is accepted or approved by a social group or society.

Ingratiation

A psychological technique where an individual attempts to become more appealing to others through flattery or conformity.