Google Launched Google Plus to Gain a Foothold in the Social

question 26

Multiple Choice

Google launched Google Plus to gain a foothold in the social media market. However, given that there are numerous social networking platforms and Facebook is already a leader in social media, Google Plus found it challenging to generate brand loyalty and establish itself in the market. This was because of

• A) incumbent disadvantage.
• B) disintermediation disadvantage.
• C) late-mover disadvantage.
• D) horizontal integration disadvantage.

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Definitions:

Industrial Cities

Urban centers that developed during and after the industrial revolution, characterized by the concentration of factories and mass production.

Protective Walls

Measures or barriers designed to safeguard against harm or ensure security, often used metaphorically for defense mechanisms in various contexts.

Urbanization

The process by which cities grow or areas become more urban in character and function.

Industrialization

The transformation from an agricultural-based society to one dominated by industry and manufacturing, typically accompanied by technological innovation and urban growth.