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The two primary pathways through which media coverage shapes what people think are
Early-Stage Entrepreneurs
Individuals in the initial phase of starting and establishing their own business, often dealing with uncertainties and limited resources.
Referrals
Recommendations made by a person or an automated system to direct someone to a source of information, services, or products that may benefit them.
Leads
Potential customers who have expressed interest in a product or service, often considered the first step in the sales process.
Networking Group
An organized collection of individuals who gather to exchange information, advice, and contacts for professional development.
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