How Do Well-Financed Groups, Such as the U

question 49

Multiple Choice

How do well-financed groups, such as the U.S.Chamber of Commerce, influence public opinion?

• A)organizing nonviolent street protests by group members
• B)hiring junior high students as surrogates to post pro-business messages on liberal blogs
• C)inviting randomly selected citizens to attend issues education seminars in the Colorado Rockies
• D)paying spokespersons to travel the country giving speeches at college campuses
• E)spending millions of dollars on television commercials, contributions to think tanks, and other forms of issues management

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Definitions:

Halo Effect

A cognitive bias in which an observer's overall impression of a person, company, brand, or product influences their feelings and thoughts about that entity's character or properties.

Primacy

The principle that the first items presented in a series are more likely to be remembered than those that follow.

Recency

The principle that the most recently presented items or experiences are likely to be remembered best.

Prototype

In person perception, an abstraction that represents the “typical” or quintessential instance of a class or group.