Examlex
The mass media use priming and framing to affect public opinion.
Fixed Assets
Tangible assets that are held by an entity for long-term use and are not expected to be converted into cash in the short term.
Plug Variable
A financial modeling technique where an unknown variable is calculated by ensuring that multiple financial statements are in balance, often used to solve for desired financing or investment levels.
Pro Forma Statement
A financial statement based on hypothetical assumptions or projections, often used in planning and decision-making processes to forecast future financial positions or results.
Equity Financing
A method of raising capital for a company through the sale of shares in the company, thus giving shareholders ownership interests.
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