________ Occurs When a Firm Legally Allows the Right to Produce

question 105

Multiple Choice

________ occurs when a firm legally allows the right to produce its product, to use its production processes, or to use its brand name or trademark to another firm.

• A) Licensing
• B) Acquisition
• C) Internalization
• D) Merger

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Definitions:

Authoritative Command

Uses formal authority to end conflict.

Outright Competition

A market scenario where businesses directly contend with each other offering similar products or services to the same customer base.

Avoidance

Involves pretending a conflict does not really exist.

Pretending

is the act of simulating or giving the appearance of a particular state, condition, or attribute, often to deceive or for playful purposes.