Examlex
Which of the following does NOT contribute to the fiscal challenges facing city and state officials?
Psychographic Segmentation
This marketing technique categorizes consumers based on psychological characteristics, including habits, hobbies, spending habits, and values.
Activity Segmentation
The process of dividing a market into groups based on their activities, interests, or opinions to better target marketing efforts.
Accessible
Something that is easily approachable, entry, or use by people with disabilities or by the general populace.
Demographic Segmentation
The division of a market into segments based on demographic factors like age, gender, income, education, and family size to target specific customer groups.
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