Examlex
Identify the two key sources of influence for lobbyists.
Nation Branding
Efforts by a country to shape public perceptions and improve its image internationally through strategic communications and policy decisions.
Public Opinion
Public Opinion refers to the aggregate of individual attitudes, beliefs, and views held by a significant portion of a community or the general public on particular issues or subjects.
Public Diplomacy
The means by which a country communicates with foreign publics to inform and influence them, aiming to achieve its foreign policy goals.
Public Relations
The strategic communication process that builds mutually beneficial relationships between organizations and their publics.
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