A Multinational Firm May Need to Delegate Marketing Functions to National

question 52

Multiple Choice

A multinational firm may need to delegate marketing functions to national subsidiaries to

• A) fully implement the firm's localization strategy.
• B) employ economies of scale.
• C) meet the requirements for a global standardization strategy.
• D) be responsive to local differences in distribution channels.

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Definitions:

Decisional Conflict

A state of uncertainty regarding which course of action to take, often occurring when choices among competing actions involve risk, loss, regret, or challenge to personal life values.

Residential Program

A treatment option where individuals live on-site to receive comprehensive and continuous care for a specific health issue.

Therapeutic Approach

A method or strategy used in treatment to aid in the healing process or achieve specific outcomes.

Staff Member

An individual who is employed by an organization or institution and contributes to its operations or services.