Which of the Following Is Associated with Firms Following the Global

question 66

Multiple Choice

Which of the following is associated with firms following the global standardization strategy?

• A) high pressures for local responsiveness
• B) cost advantage used to support aggressive pricing in world markets
• C) low pressures for cost reductions
• D) product offering and marketing strategy customized to local conditions

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Definitions:

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A website where users may create a personal profile, add other users as friends, and exchange comments, photos, videos, and “likes” with them.

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Purchase Decision

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Opinion Leaders

Individuals who exert direct or indirect social influence over others.