A Multinational Firm May Need to Delegate Marketing Functions to National

question 52

Multiple Choice

A multinational firm may need to delegate marketing functions to national subsidiaries to

• A) fully implement the firm's localization strategy.
• B) employ economies of scale.
• C) meet the requirements for a global standardization strategy.
• D) be responsive to local differences in distribution channels.

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Definitions:

Adjusting Entry

A record finalized at the close of a financial period for assigning earnings and costs to the actual period of occurrence.

Estimated Returns Inventory

An accounting method used to estimate the value of goods that are expected to be returned by customers.

Gross Profit

The difference between sales revenue and the cost of goods sold, before deducting operating expenses, interest, and taxes.

Fiscal Year

A 12-month period used for accounting purposes and planning by organizations, which may not align with the calendar year.