Examlex
When a firm has a strategic goal of pursuing a low-cost strategy on a worldwide scale, the firm should follow ________ strategy.
Opinion Leaders
Individuals who have the ability to influence others' attitudes or behaviors in a specific domain due to their expertise, position, or personal characteristics.
Product Information
Detailed data and specifications about a product that inform potential buyers about its features, benefits, and use.
Guerrilla Marketing
An advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.
Word-of-Mouth
Informal communication among consumers sharing opinions and experiences about products or services, influencing potential buyers.
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