In the Classic Global Matrix Structure, Horizontal Differentiation Proceeds Along

question 6

Multiple Choice

In the classic global matrix structure, horizontal differentiation proceeds along two dimensions. These dimensions are

• A) hierarchy and overall strategy.
• B) target returns and sales potential.
• C) marketing strategy and sales potential.
• D) product division and geographic area.

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Definitions:

Role

Describes the behavior and actions expected from an individual in a specific position or context within a social system.

Status-role Complex

A concept referring to the combination of social positions (status) an individual occupies and the expected behaviors (roles) associated with those positions.

Interaction

A process by which entities or individuals act upon and respond to each other, forming the basis of social relations and structures.

Universal Functionalism

A theory in sociology and anthropology that argues all aspects of a society serve a purpose and are necessary for the survival of that society.