Switching Costs May

question 78

Multiple Choice

Switching costs may

• A) drive early entrants out of the market.
• B) make it easy for later entrants to win business.
• C) make it difficult for later entrants to win business.
• D) give later entrants a cost advantage over early entrants.

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American Psychological Association

A leading scientific and professional organization representing psychology in the United States, dedicated to advancing the discipline.

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Inhibitory neurotransmitters that occur naturally in the brain and in the bloodstream and are similar to the narcotic morphine in their functions and effects.

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Thoughts and beliefs that are not based on reason or logic, often leading to negative emotions and behaviors.