When an Exporting Firm Finds That Its Local Agent Is

question 74

Multiple Choice

When an exporting firm finds that its local agent is also carrying competitors' products, the firm may switch to a ________ to handle local marketing, sales, and service.

• A) wholly owned subsidiary
• B) franchising arrangement
• C) turnkey operation
• D) licensing agreement

Comprehend the importance of question design, including avoiding leading, double-barreled, and negative questions.

Recognize the value of transcription in qualitative research for identifying patterns.

Understand how surveys and their specific question types (closed-ended, open-ended, Likert scales) can impact research data.

Appreciate the depth and authenticity that interviews bring to research by giving voice to participants.