According to Bartlett and Ghoshal, How Should Firms from Developing

question 43

Multiple Choice

According to Bartlett and Ghoshal, how should firms from developing countries approach international expansion?

• A) They suggest joint ventures to improve the firm's presence in the country while also growing the business opportunities for companies in the developing country.
• B) They suggest that franchising should be used in order to minimize risk and allow for the maximum expansion in the quickest amount of time.
• C) They suggest turnkey operations that allow for a rapid startup.
• D) They suggest that companies should use the entry of foreign multinationals as an opportunity to learn from these competitors by benchmarking their operations and performance against them.