Revenue or Yield Management May Also Be Thought of As

question 5

Multiple Choice

Revenue or Yield Management may also be thought of as:

• A)The process of trying to manage the entire production based on the expected revenue
• B)The attempt to allocate the fixed capacity of the service to match the highest revenue demand in the marketplace
• C)The notion that revenue can be generated though managing only a certain set of operations
• D)Trying to get a fixed source of revenue for the organization

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