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Why Do So Many Firms Take a Reactive Approach to Exporting

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Why do so many firms take a reactive approach to exporting rather than a proactive approach?


Definitions:

Complexity Index

A measure used to determine the complexity of a system, project, or process, based on various factors such as size, diversity, and interconnectivity.

Project Profiling System

A methodology or tool used to categorize and assess projects based on specific characteristics, risks, and requirements.

Technological Complexity

The degree of challenge presented by the technological aspects of a project or task, taking into account factors like innovation, integration, and the required specialized knowledge.

Ecological Attributes

Characteristics or aspects of an organism or ecosystems that determine their survival, reproduction, and ability to interact with the environment.

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