The Identification of Distinct Groups of Consumers Whose Purchasing Behavior

question 86

Multiple Choice

The identification of distinct groups of consumers whose purchasing behavior differs from others in important ways is known as

• A) market segmentation.
• B) market penetration.
• C) diversification strategy.
• D) differentiation.

---

Definitions:

Tenth Amendment

An amendment to the United States Constitution that emphasizes the federal system of government by stating that powers not delegated to the federal government nor prohibited to the states, are reserved to the states or to the people.

Federal System

A system of government where power is divided between a central (or federal) government and regional (state or provincial) governments.

Governmental Responsibilities

Duties and obligations that a government is expected to carry out for the benefit of its citizens, including providing public services, ensuring national security, and upholding the law.

Federal Arrangement

A political system where power is divided between a central government and various regional governments.