The Process of Identifying Distinct Groups of Consumers Whose Purchasing

question 70

Multiple Choice

The process of identifying distinct groups of consumers whose purchasing behavior differs from others in important ways is known as

• A) demographic analysis.
• B) market segmentation.
• C) product mix.
• D) consumer behavior analysis.

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Definitions:

Opponent Process Theory

A psychological and neurological model that explains how humans perceive colors as the result of opposing processes between two sets of colors: red-green, blue-yellow, and black-white.

Ganglion Cells

Neurons located in the retina that receive visual information from photoreceptors and transmit it to the brain via the optic nerve.

Interposition

A visual cue in which one object partially blocks another, helping to perceive depth and the relative position of objects.

Binocular Cues

Visual information taken in by two eyes that enable a person to gain a sense of depth and distance.