When a Channel Is Exclusive

question 94

Multiple Choice

When a channel is exclusive

• A) the firm sells and distributes only high-end products.
• B) it is controlled by market leaders or by firms who have a niche market.
• C) the firm's products are focused only on elite, upper class customers.
• D) it is often difficult for a new firm to get access to shelf space in supermarkets.

---

Definitions:

Catharsis

The process of releasing, and thereby providing relief from, strong or repressed emotions, often through art, drama, or music.

Reaction Formation

A psychological defense mechanism where an individual expresses feelings or behaviors that are the opposite of their true feelings.

Personality

An individual's characteristic pattern of thinking, feeling, and acting, which differs from one person to another.

Latin

A classical language belonging to the Italic branch of the Indo-European languages, historically used in the Roman Empire.