Which of the Following Is an Argument That Supports Global

question 112

Multiple Choice

Which of the following is an argument that supports global advertising?

• A) Standardized advertising lowers the costs of value creation by spreading the fixed costs of developing the advertisements over many countries.
• B) Because of concerns about the scarcity of creative talent, some feel that smaller efforts will produce better results than one large effort to develop a campaign.
• C) Even though there are cultural differences between nations, a single advertising theme that is effective worldwide can be easily developed.
• D) Standardized advertising may be implemented even in the face of advertising regulations.

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Definitions:

Reverse IPO

A process where a private company becomes publicly traded by acquiring a majority stake in a public company, bypassing traditional initial public offerings (IPO) processes.

Synergistic Benefits

The additional value created by combining two companies, often resulting in efficiencies or enhanced market power.

Complementary Resources

Additional resources or assets that enhance or improve the effectiveness of existing resources when used together.

Grocery Store

A retail store that primarily sells food, both fresh and packaged, along with various household goods.