The Need to Integrate R&D and Marketing to Adequately Commercialize

question 34

Multiple Choice

The need to integrate R&D and marketing to adequately commercialize new technologies poses special problems in the international business because

• A) firms typically have all of their R&D centers in the home country.
• B) commercialization means that the same version of a new product needs to be produced for all countries.
• C) firms typically do not have their R&D centers in the same country as their production facilities.
• D) commercialization may require different versions of a new product to be produced for various countries.

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Definitions:

Prepared

Being prepared involves being ready and equipped to handle or address a specific situation, condition, or event.

Lip Muscles

Muscles surrounding the mouth involved in facial expressions and the articulation of speech, including the orbicularis oris.

Gilberto

Typically a person's name, which may not have a singular widely-recognized definition without context.

Trumpet

A brass musical instrument with a flared bell and three valves for producing a wide range of notes.