The Need to Integrate R&D and Marketing to Adequately Commercialize

question 34

Multiple Choice

The need to integrate R&D and marketing to adequately commercialize new technologies poses special problems in the international business because

• A) firms typically have all of their R&D centers in the home country.
• B) commercialization means that the same version of a new product needs to be produced for all countries.
• C) firms typically do not have their R&D centers in the same country as their production facilities.
• D) commercialization may require different versions of a new product to be produced for various countries.

Learn the correct structure and order for presenting jobs, educational background, and other credentials on a résumé.

Understand the importance of active voice and action verbs in creating engaging résumé content.

Recognize the value of including a wide range of experiences, such as unpaid community service, on a résumé.

Identify the key elements of a clean, professional résumé design.

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Definitions:

Sales-oriented Era

The sales-oriented era refers to a period in marketing history where the primary focus was on selling products through aggressive sales techniques, without much emphasis on customer needs or product quality.

Market-oriented Era

A period in business thought where the primary focus is on understanding and meeting the needs and wants of consumers through market research and product adaptation.

Value-based Marketing

A marketing strategy focused on providing and communicating the unique value of a product or service to the customer.

Retailing-oriented Era

A period in business history characterized by the focus on selling and distribution efficiency, where retailers played a central role in the supply chain.