Examlex
In the case of an ethnocentric approach, it is possible that managers may make decisions that are ethically suspect because they do not understand the culture in which they are managing.
Variable Cost
Expenses that change in proportion to the activity of a business.
Perceived Value
The customer's evaluation of the worth of a product or service based on its ability to meet their needs and expectations, rather than its objective cost or value.
Cost Competitive Parity
A pricing strategy where a company sets its product prices based on competitors' prices to stay competitive.
Fixed Costs
Costs that remain constant regardless of the amount of goods produced or sold, including rent, wages, and insurance premiums.
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