________ Staffing Policy Can Be Expensive to Implement Because Training

question 29

Multiple Choice

________ staffing policy can be expensive to implement because training and relocation costs increase when transferring managers from one country to another.

• A) A geocentric
• B) A eurocentric
• C) A polycentric
• D) An ethnocentric

---

Definitions:

Advertising Age

A long-standing publication focused on news, analysis, and data within the marketing and media industry.

Media Agency

A company specializing in creating and managing advertising campaigns and buying media space across various channels for its clients.

IMC Program

Integrated Marketing Communications Program, a strategic approach that integrates various promotional tools and channels to provide a consistent message.

Promotion Design

The strategic development of marketing campaigns and materials that aim to communicate offers, increase brand awareness, and stimulate demand.