In 2005,Hawk Corporation Begins Making and Selling Electric Motorcycles Under

question 33

Essay

In 2005,Hawk Corporation begins making and selling electric motorcycles under the mark "Hawk." Ten years later,Hawk.com,Inc.,a differ-ent company selling medical equipment and supplies,begins to use "hawk" as part of its URL and registers it as a domain name.Can Hawk Corporation stop Hawk.com's use of "hawk"? If so,what must the motorcycle-maker show?

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Definitions:

Degree of Association

A statistical measure that describes the level or strength of a relationship between two or more variables.

Correlation

A mathematical indicator showing how much two or more variables move in relation to each other.

Consistent Measurement

Involves the use of precise and stable methods or instruments to obtain reliable data across different instances or over time.

Reliability

Consistency, either within a scale or over time.