After Graduating from One of the Highest-Ranked Business Schools in the World

question 42

Multiple Choice

After graduating from one of the highest-ranked business schools in the world, Alfred was hired as a divisional marketing manager at a computer hardware company. His job profile included planning the marketing activities for the next fiscal year, allocating funds, and overlooking the performance of marketing representatives. In the given scenario, Alfred was most likely hired as a _____.

• A) middle manager
• B) team leader
• C) first-line manager
• D) top manager

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Definitions:

Marketing Strategy

A comprehensive plan formulated to achieve specific goals and objectives related to marketing, including targeting the right audience, positioning of a product or service, and implementing various marketing tactics.

Possession Utility

The value added to products by making them available to customers at the desired time and place.

Marketspace

A digital marketplace; an online environment where buyers and sellers meet to exchange goods, services, and information.

Legal Jurisdiction

The authority granted to a legal body to administer justice within a defined field of responsibility, geographically or subject matter-wise.